The Fame Formula™
The Proven Authority-Building System Behind Our Consulting, Coaching, Educational Programs, and Brand Growth Services.
Your expertise got you this far. Your authority determines how far you'll go. Whether you're an entrepreneur, executive, healthcare professional, speaker, author, consultant, podcaster, or founder, The Fame Formula™ helps you transform your expertise into a recognizable authority platform that attracts media attention, speaking opportunities, premium clients, strategic partnerships, and scalable revenue.
The Problem Isn't Your Expertise. It's Your Positioning.
You’ve invested years developing your skills. You’ve earned the credentials. Built the experience. Created content. Posted on social media. Maybe you’ve even written a book or launched a podcast.
You’ve invested years developing your skills. You’ve earned the credentials. Built the experience. Created content. Posted on social media. Maybe you’ve even written a book or launched a podcast.
Yet when opportunities arise—whether it’s a media interview, keynote stage, strategic partnership, or premium client—you often find yourself asking:
“Why wasn’t I the obvious choice?”
The answer usually isn’t a lack of expertise. It’s a lack of authority positioning. People don’t choose the most qualified expert. They choose the expert they understand, trust, and remember. That’s the gap The Fame Formula™ was created to solve.
What Is The Fame Formula™?
The Fame Formula™ is the proprietary authority-building methodology developed by Dr. Catrise Austin and used exclusively through Celebrity Branding USA™ to help entrepreneurs, experts, healthcare professionals, and business leaders build visibility, credibility, and revenue.
The Fame Formula™ is the proprietary authority-building methodology developed by Dr. Catrise Austin and used exclusively through Celebrity Branding USA™ to help entrepreneurs, experts, healthcare professionals, and business leaders build visibility, credibility, and revenue.
It provides a proven roadmap for becoming the recognized authority in your industry—not simply another voice competing for attention.
Whether you work with us through consulting, coaching, workshops, online courses, or strategic brand development, every service is delivered using The Fame Formula™ methodology.
Why Traditional Branding
Doesn't Work Anymore
MYTH
"Being the best at what I do is enough."
REALITY
The best known beats the best every time. Visibility is a prerequisite for profitability.
MYTH
"I just need to post more content."
REALITY
More noise doesn't equal more authority. You need strategic positioning, not just volume.
MYTH
"I need millions of followers."
REALITY
You don't need to be famous to everyone. You just need to be famous to your ideal clients.
MYTH
"I'll focus on branding later."
REALITY
If you don't define your brand now, the market will define it for you—and usually not how you want.
The Five Pillars of
The Fame Formula™
01
POSITION
Clarify exactly who you serve, the problem you solve, and why you’re the obvious choice.
02
PUBLISH
Create authority assets that build trust before the first conversation—books, podcasts, frameworks, and signature content.
03
PROMOTE
Strategically place your expertise in front of the right audiences through owned, earned, and borrowed media.
04
PUBLICITY
Leverage third-party credibility through media features, podcast interviews, speaking engagements, and strategic partnerships.
05
PROFIT
Transform authority into scalable revenue through consulting, coaching, premium offers, licensing, speaking, and strategic brand growth.
Work With Us Through
The Fame Formula™
Authority Doesn’t Happen by Accident. It’s Built by Design.
Whether you're looking to become the recognized expert in your industry, attract premium clients, secure media opportunities, or build a business that can scale beyond you, The Fame Formula™ provides the strategic roadmap and hands-on guidance to help you get there.
At Celebrity Branding USA™, every consulting engagement, coaching program, educational experience, and brand strategy is delivered using The Fame Formula™—our proprietary authority-building methodology developed by Dr. Catrise Austin.
Choose the level of support that’s right for your goals.
Business Consulting Services
Strategic Brand Growth for Entrepreneurs, Experts, and Industry Leaders
Your business deserves more than marketing tactics. It needs a clear authority strategy. Our Business.
Consulting Services are designed for entrepreneurs, founders, healthcare professionals, executives, and business owners who want to build a stronger brand, increase visibility, and create sustainable growth through strategic authority positioning.
Using The Fame Formula™, we'll help you clarify your market position, identify growth opportunities, strengthen your messaging, and build an authority platform that attracts clients, partnerships, speaking engagements, and media opportunities.
Consulting Services May Include
• Personal Brand Strategy
• Business Positioning
• Authority Positioning
• Brand Messaging
• Marketing Strategy
• Media Visibility Planning
• AI Search & SEO Strategy
• Thought Leadership Development
• Authority Ecosystem Design
• Revenue Growth Strategy
Ideal For:
Entrepreneurs
CEOs
Healthcare Professionals
Attorneys
Coaches & Consultants
Authors & Speakers
Industry Experts
Podcasters
Coaching Topics Include
• Authority Positioning
• Personal Branding
• Media Readiness
• Book Launch Strategy
• Podcast Strategy
• AI-Enhanced PR
• Visibility Planning
• Thought Leadership
• Speaking Strategy
• Premium Offer Development
Coaching Formats
One-on-One Coaching
Executive Coaching
VIP Strategy Intensives
Ongoing Advisory Programs
Group Coaching
professional Coaching
Personalized Coaching to Help You Become the Go-To Authority in Your Industry
Sometimes the fastest way to grow is with an experienced strategist guiding every step.
Our coaching programs provide one-on-one support to help you implement The Fame Formula™, eliminate guesswork, and accelerate your authority-building journey.
Whether you’re launching your first book, preparing for media interviews, building your speaking platform, or developing a premium brand, we’ll work alongside you to create a personalized strategy based on your goals.
Educational Services
Learn the System. Apply the Strategy. Build Lasting Authority.
Knowledge becomes valuable only when it’s applied.
Our educational programs are designed to help professionals develop practical authority-building skills they can immediately implement in their businesses.
Every course, workshop, and training program is built around The Fame Formula™, ensuring a consistent, proven framework across every learning experience.
Educational Programs Include
• Live Workshops
• Online Courses
• Webinars
• Masterclasses
• Professional Development
• Team Training
• Corporate Workshops
• Speaking Programs
• Revenue Growth Strategy
• Certification Opportunities (future)
• Self-Paced Learning
Popular Topics
Personal Branding
AI-Enhanced PR
Podcast Launch Strategy
Book Publishing
Becoming a Thought Leader
Authority Marketing
Media Visibility
Executive Branding
Services Include
• Influencer Positioning
• Brand Partnerships
• Sponsorship Strategy
• Media Campaigns
• Personal Brand Development
• Social Authority Strategy
• Thought Leadership Campaigns
• Public Relations
• Brand Collaborations
Ideal For
Entrepreneurs
Industry Experts
Healthcare Professionals
Content Creators
Authors
Speakers
Podcasters
Executives
Influencer Marketing & Authority Partnerships
Transform Your Personal Brand Into an Influential Business Asset
Today’s most successful brands don’t simply advertise. They build influence.
Celebrity Branding USA helps entrepreneurs and professionals develop strategic authority that attracts collaborations, sponsorships, media features, strategic partnerships, and premium business opportunities.
Rather than chasing attention, you’ll build a brand that attracts it.
Using The Fame Formula™, we’ll help you position yourself as a trusted industry voice while creating new opportunities for visibility, influence, and revenue.
Learn From Someone
Who Has Built
Authority Across
Multiple Industries
Dr. Catrise Austin didn't create The Fame Formula™ from theory. She developed it through decades of building authority across dentistry, entrepreneurship, media, education, speaking, publishing, and celebrity branding.
Her work has helped professionals transform their expertise into nationally recognized brands by combining strategic positioning, media visibility, educational assets, and scalable business models into one integrated authority ecosystem.
When you work with Celebrity Branding USA, you're not receiving generic marketing advice. You're implementing The Fame Formula™—a proven authority-building methodology designed to help experts become recognized leaders in their industries.
Ready to Build an Authority Platform That Opens Doors?
Whether you’re just getting started or ready to scale your influence, we’ll help you identify the right next step.
Discover How Strong
Your Authority Platform Really Is
You Can't Improve What You Don't Measure.
If you're serious about becoming the go-to expert in your industry, the first step isn't creating more content or spending more on advertising. It's understanding the current strength of your authority platform.
Most entrepreneurs, experts, consultants, speakers, healthcare professionals, and business owners have never measured the very thing that determines whether opportunities find them—or pass them by. That's why we created the Fame Formula™ Authority Score™.
A Personalized Authority Assessment Built Around The Fame Formula™
The Fame Formula™ Authority Score™ is a complimentary assessment designed to evaluate the five core pillars of The Fame Formula™.
01
POSITION
How clearly you're positioned as the obvious choice.
02
PUBLISH
Whether you've built authority assets that establish credibility before the first conversation.
03
PROMOTE
How effectively you're putting your expertise in front of the right audiences.
04
PUBLICITY
How much third-party credibility you've built through media, podcasts, speaking, and strategic partnerships.
05
PROFIT
How well your authority is being converted into premium clients, scalable revenue, and long-term business growth.
Most Experts Don't Have an Expertise Problem. They Have an Authority Problem.
They Have an Authority Problem.
Many professionals spend years collecting certifications, creating content, and working harder—only to discover they’re still being overlooked for media features, keynote stages, strategic partnerships, and premium clients.
The missing piece isn’t more effort. It’s knowing exactly where your authority platform needs strengthening.
The Fame Formula™ Authority Score™ provides that clarity.
In Less Than Five Minutes You'll Discover:
Your Overall Authority Score (0–120)
Your Authority Stage
Which pillar is your greatest strength
Which pillar is limiting your growth
Where opportunities are leaking
Your personalized roadmap for increasing visibility, credibility, and revenue
Your recommended next step based on your results
Authority Is the New Competitive Advantage
Today’s marketplace is saturated with talented professionals.
The people who consistently earn media attention, attract premium clients, secure speaking engagements, and build influential brands aren’t always the most qualified.
They’re the ones with the strongest authority platform.
The Fame Formula™ Authority Score™ gives you an objective benchmark so you can stop guessing and start making strategic decisions based on where your authority needs the most attention.
Complimentary assessment is designed for :
• Entrepreneurs
• Founders
• Business Owners
• Consultants
• Coaches
• Authors
• Speakers
• Dentists
• Doctors
• Attorneys
• Financial Professionals
• Healthcare Leaders
• Podcasters
• Content Creators
• Industry Experts
• Executives
Your Results Become Your Strategic Roadmap
Once your assessment is complete, you'll instantly receive your personalized Fame Formula™ Authority, Score™Your Authority Stage, A breakdown of your performance across all five pillars , Insights into your strongest and weakest areas, Recommendations tailored to your results, Suggested educational resources , Coaching recommendations & Next-step action plan.
From there, you’ll have the opportunity to continue your authority-building journey through The Fame Formula™ ecosystem.
Depending on your score, you may need to:
• Watch the Free Fame Formula™ Masterclass
• Upgrade to a personalized Audit
• Schedule a Discovery Call
• Join a coaching program
• Enroll in an online course
• Attend a live workshop
• Participate in a VIP Strategy Intensive
• Explore additional consulting services
Ready to Discover Your Authority Score?
Stop guessing. Start measuring. Understand exactly where your authority platform stands—and what to do next.
Already Know You Need Strategic Guidance?
Book a Discovery Call to discuss your results and develop a personalized authority-building roadmap.
Authority Isn't Built by
Chance.
It's Built by Strategy.
The most recognizable experts in every industry don't become household names because they're the most talented. They become the experts everyone knows because they've intentionally built an authority platform that consistently communicates credibility, creates trust, and attracts opportunity.
At Celebrity Branding USA™, we've studied what separates industry leaders from the best-kept secrets. The difference isn't luck. It's not a bigger social media following. It's not spending more on advertising. It's having a strategic authority-building system that positions you as the obvious choice before a prospect ever contacts you.
The Five Results Every Authority Platform Should Produce
Greater Visibility
Become easier to discover through search engines, AI platforms, media features, podcasts, speaking engagements, and strategic partnerships.
Stronger Credibility
Build trust before the first conversation through books, podcasts, media placements, testimonials, and authority assets that validate your expertise.
More Qualified Opportunities
Stop chasing prospects and start attracting opportunities that align with your expertise and value.
Premium Positioning
Compete on authority—not price. When your positioning is clear, clients choose you because of your reputation, not because you're the lowest-priced option.
Scalable Revenue
Transform your authority into multiple revenue streams through consulting, coaching, speaking, educational programs, licensing, and strategic partnerships.
Why Most Branding Efforts Fail
Many professionals invest in marketing before building authority. They focus on creating more content. Running more ads. Posting more frequently. But marketing simply amplifies what's already there. If your positioning is unclear… Marketing amplifies confusion. If your authority is weak… Visibility only exposes the weakness faster. The Fame Formula™ builds the authority foundation first—so every marketing effort produces greater results.
The Difference Between Marketing and Authority
Transform Your Personal Brand Into an Influential Business Asset
Attention might generate a click. Authority generates confidence. Marketing may introduce you. Authority gives people a reason to choose you. That's why The Fame Formula™ focuses on creating long-term authority assets that continue working long after a single campaign ends.
Who Benefits Most from
The Fame Formula™?
Whether you’re building a personal brand or growing an organization, The Fame Formula™ can be adapted to your goals.
Entrepreneurs
Stand out in crowded markets and build a recognizable personal brand.
Business Owners
Position your company as the trusted leader in your industry while increasing enterprise value.
Healthcare Professionals
Build credibility that attracts ideal patients, referral partners, speaking engagements, and media opportunities.
Authors , Speakers & podcasters
Increase your visibility, strengthen your platform, and create new opportunities to share your message.
Consultants & Coaches
Develop premium
Develop premium positioning that allows you to attract higher-value clients and command premium fees.
Executives & Thought Leaders
Establish yourself as the trusted voice within your organization and your industry.
Why Work With
Celebrity Branding USA™?
When you work with us, you’re not purchasing a one-size-fits-all marketing program.
You’re partnering with a team that understands how authority is built in today’s digital and AI-driven economy.
Every recommendation, coaching session, consulting engagement, educational program, and strategic initiative is guided by The Fame Formula™ methodology to ensure your brand is positioned for sustainable growth.
Your Next Step
You now understand what The Fame Formula™ is. You’ve seen how it helps professionals build visibility, credibility, and revenue. You’ve seen how it helps professionals build visibility, credibility, and revenue.
Take the Free Fame Formula™ Authority Score™
Watch the Free Fame Formula™ Masterclass
Learn the five-pillar framework in greater depth and discover why so many experts remain overlooked despite their experience and credentials.
MEET
DR. CATRISE AUSTIN
Celebrity Cosmetic Dentist. Authority Strategist. Media Expert. Founder of Celebrity Branding. Creator of The Fame Formula™.
Over the past three decades, Dr. Catrise Austin has built authority across multiple industries by combining professional expertise with strategic positioning, media visibility, and brand development.
As a nationally recognized cosmetic dentist, entrepreneur, author, speaker, podcast host, and branding strategist, she has helped professionals transform their expertise into trusted, recognizable brands that attract opportunities instead of chasing them.
The Fame Formula™ is the culmination of those experiences—a proprietary authority-building system developed from real-world success, not theory.
Why Professionals Trust Dr. Catrise Austin
Whether you’re building a personal brand or growing an organization, The Fame Formula™ can be adapted to your goals.
National Media Recognition
Stand out in crowded markets and build a recognizable personal brand.
Celebrity Clients
Trusted by celebrities, entrepreneurs, executives, and professionals who understand the value of investing in their personal brand.
International Speaker
Sharing expertise on authority building, branding, media visibility, entrepreneurship, and AI-enhanced PR.
Bestselling Author
Author of books designed to help professionals build authority, increase visibility, and grow their businesses.
Podcast Host
Host of multiple podcasts focused on branding, authority, business growth, and entrepreneurship.
Founder
Founder of Celebrity Branding USA™, helping experts become recognized authorities through consulting, coaching, educational programs, and strategic media positioning.
The Difference
Most branding experts teach visibility.
Dr. Catrise Austin teaches authority.
Visibility gets attention.
Authority earns trust.
Trust creates opportunity.
Opportunity creates revenue.
That’s the difference The Fame Formula™ delivers.
Authority Is More Than Marketing
The Fame Formula™ wasn’t built inside a marketing agency.
It was developed by someone who has built authority as:
• A practicing healthcare professional
• A business owner
• A media personality
• An entrepreneur
• An author
• A speaker
• A podcast host
• A consultant
That real-world experience shapes every consulting engagement, coaching program, workshop, and educational offering delivered through Celebrity Branding USA™.
Ready to Build Your Own Authority?
Whether you're just getting started or preparing to scale nationally, The Fame Formula™ provides the strategy, structure, and support to help you become the recognized authority in your field.
Real Results. Real Authority.
Real Business Growth.
Whether you’re building a personal brand or growing an organization, The Fame Formula™ can be adapted to your goals.
CASE STUDY 01
From Local
Expert to
National Authority
Dr. Jeremy Manuele
CHALLENGE
An experienced professional had years of expertise but struggled to gain national recognition and consistently attract premium opportunities.
The Fame Formula™ Strategy
We refined positioning, developed authority assets, secured strategic media visibility, and created a long-term authority growth plan.
RESULT
Stronger personal brand
Increased media opportunities
Expanded speaking engagements
Higher-quality inbound leads
Greater industry recognition
CASE STUDY 02
Turning Expertise
Into Influence
Matt Ornstein
CHALLENGE
Despite impressive credentials, the client found it difficult to differentiate themselves in a crowded marketplace.
The Fame Formula™ Strategy
Implemented a comprehensive authority-building strategy that included brand positioning, media outreach, thought leadership development, and educational assets.
RESULT
Clear market positioning
Increased visibility
Enhanced credibility
More strategic partnerships
Greater business opportunities
CASE STUDY 03
Building an Authority
Platform That
Creates Opportunity
Elijah Desmond
CHALLENGE
The client wanted to become the recognized authority in their industry but lacked a cohesive visibility strategy.
The Fame Formula™ Strategy
Created an integrated authority ecosystem combining consulting, media, educational content, speaking, and digital assets.
RESULT
Authority platform established
Increased online visibility
Speaking invitations
Improved search presence
More premium opportunities
Imagine What’s Possible for Your Brand
Your success story could be next.
Whether your goal is attracting better clients, becoming a recognized speaker, securing media opportunities, launching a book or podcast, increasing revenue, or preparing your business for long-term growth, The Fame Formula™ provides the roadmap.
The first step is understanding where your authority stands today.
Discover Your Authority Score™
Ready for Personalized Guidance?
Book a Discovery Call to discuss your goals and determine which Celebrity Branding USA services are the best fit for your authority-building journey.
Learn the Complete Framework
Watch the free on-demand Fame Formula™ Masterclass and discover the five pillars that help experts become recognized authorities.
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CLIENT SPOTLIGHT
Matt Ornstein
Dental Dealmaker, Author, and Authority
When Matt Ornstein came to Celebrity Branding LLC, he already had the credentials. As Co-Founder of Dental Pitch Brokerage and a principal at Oak Dental Partners—a 70-practice DSO valued at over $275 million—he was already a force in the dental M&A space.
(M&A = Mergers & Acquisitions, the process of buying, selling, or combining companies to scale faster and increase value.)
What he needed next? A powerful brand that matched his real-world business success—and a way to communicate his expertise to the dental world at scale.
What We Did
The Dental EBITDA Handbook
The Art of the Dental Deal
The Results
Matt’s brand is now synonymous with clarity, credibility, and cash-out success in the dental industry. His books are being shared across dental circles, his podcast is growing fast, and his company is the go-to brokerage for dentists who want to sell smart, sell high, and sell to the right buyer.
"Celebrity Branding LLC helped me go from behind the scenes to front-page visibility. The results speak for themselves—books, buzz, and a business pipeline that never slows down."
— Matt Ornstein
Want to Build a Brand That Attracts High-Value Deals?
We help founders, brokers, doctors, and CEOs get the media, the message, and the momentum.
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CLIENT SPOTLIGHT:
Elijah Desmond
Serial Entrepreneur | Co-CEO of Dental Pitch Brokerage | #1 Bestselling Author | Industry Influencer
"Success Doesn’t Come to You—You Go Get It!"
That’s the rallying cry of Elijah "DJ Smiles" Desmond—an unstoppable force in both the dental and event industries. From launching high-energy conferences to closing million-dollar practice deals, Elijah’s journey is all about building visibility, creating value, and leading with authenticity.
The Challenge
Elijah was already a powerhouse on stage—but as he launched Dental Pitch Brokerage, he needed to build a brand that positioned him as both a thought leader in dental M&A and a serious business dealmaker. He came to us with bold energy and an even bolder mission: make waves in the media—and fast.
Our Solution
Through targeted PR strategy, media coaching, and branded thought leadership support, we helped amplify Elijah’s visibility while his own influence and authority earned him:
Live Media Access in NYC
While Elijah was in New York, we facilitated exclusive in-person introductions to top national TV producers from shows including:
This gave Elijah the rare opportunity to pitch his story directly to the decision-makers behind some of the biggest daytime platforms in America.
Strategic Blog & Press Contributions
We’ve also helped ghostwrite and optimize blog content and press releases on Elijah’s behalf, including:
The Results
Elijah is now a nationally recognized authority in dental entrepreneurship—trusted by brokers, private equity firms, and DSOs alike. His growing media presence has fueled deal flow, elevated his brand equity, and expanded the impact of Dental Pitch Brokerage nationwide.
What’s Next?
From coast to coast, Elijah Desmond is creating a blueprint for influence and legacy. He’s not just closing deals—he’s opening doors for the next generation of dental leaders.
Learn more about Elijah here: https://dentalpitchbrokerage.com/