Serial Entrepreneur | Co-CEO of Dental Pitch Brokerage | #1 Bestselling Author | Industry Influencer

 "Success Doesn’t Come to You—You Go Get It!"

That’s the rallying cry of Elijah "DJ Smiles" Desmond—an unstoppable force in both the dental and event industries. From launching high-energy conferences to closing million-dollar practice deals, Elijah’s journey is all about building visibility, creating value, and leading with authenticity.

Elijah was already a powerhouse on stage—but as he launched Dental Pitch Brokerage, he needed to build a brand that positioned him as both a thought leader in dental M&A and a serious business dealmaker. He came to us with bold energy and an even bolder mission: make waves in the media—and fast.

Through targeted PR strategy, media coaching, and branded thought leadership support, we helped amplify Elijah’s visibility while his own influence and authority earned him:

Dental Dealmaker, Author, and Authority

When Matt Ornstein came to Celebrity Branding LLC, he already had the credentials. As Co-Founder of Dental Pitch Brokerage and a principal at Oak Dental Partners—a 70-practice DSO valued at over $275 million—he was already a force in the dental M&A space.

(M&A = Mergers & Acquisitions, the process of buying, selling, or combining companies to scale faster and increase value.)

What he needed next? A powerful brand that matched his real-world business success—and a way to communicate his expertise to the dental world at scale.

What We Did

The Results

Matt’s brand is now synonymous with clarity, credibility, and cash-out success in the dental industry. His books are being shared across dental circles, his podcast is growing fast, and his company is the go-to brokerage for dentists who want to sell smart, sell high, and sell to the right buyer.

"Celebrity Branding LLC helped me go from behind the scenes to front-page visibility. The results speak for themselves—books, buzz, and a business pipeline that never slows down."

— Matt Ornstein

Want to Build a Brand That Attracts High-Value Deals?

We help founders, brokers, doctors, and CEOs get the media, the message, and the momentum.

Advocate. Author. Inclusion Pioneer.

When Laura Nelson set out to write The Inclusive Event Planner, her mission was clear: transform the way the world thinks about professional gatherings. As co-founder of Sober Life Rocks, a growing movement for sober professionals, Laura knew firsthand how isolating traditional events could be for those who choose not to drink. Her solution? A bold, practical guide to creating welcoming, sober-friendly spaces that drive connection without alcohol.

Her timing couldn’t have been better.

With rising interest in mindful consumption, Laura’s book became an instant conversation-starter—earning press features in BizBash, AP News, UBC News, and The Planner, and sparking dialogue across social platforms. Event planners, wellness advocates, and corporate leaders alike are now turning to The Inclusive Event Planner as the definitive resource for boosting attendance while honoring all guests.

From corporate office parties to national conferences, Laura is leading the sober shift—and the industry is listening.

Our Role:

Celebrity Branding helped position Laura as a international thought leader, amplifying her media presence through a targeted PR rollout, book branding, and strategic placements with top-tier industry publications and networks.

Results

• Featured in AP News, BizBash, UBC News, and more
• Sparked viral social engagement around sober event planning
• Positioned The Inclusive Event Planner as a must-read for professionals, planners, and purpose-driven brands

What’s Next

With her growing platform and powerful message, Laura Nelson is not just planning events—she’s reshaping them.

Want to build a movement around your message?

Work with us and let’s build your spotlight moment.

Board-Certified Orthodontist | Creator of MARPE360 | Author of “The MARPE Advantage”

From Specialist to Thought Leader: How Dr. Jeremy Manuele Became the Go-To Expert for Skeletal Expansion

Dr. Jeremy Manuele—widely known as the Vegas Ortho Doc—is on a mission to educate both professionals and the public about the power of skeletal expansion. As a board-certified orthodontist with a passion for airway health, he’s stepping boldly into the spotlight with a national message and a market-shifting solution: MARPE360.

The Challenge

Jeremy was already transforming lives in the clinic, but his message wasn’t reaching beyond local patients. He wanted to educate the industry, attract more MARPE cases, and build a personal brand that positioned him as the authority in skeletal expansion and airway-focused ortho care.

Our Solution

Through our Celebrity Branding strategies, we helped Dr. Manuele:

• Launch his first consumer-facing book, The MARPE Advantage—a high-authority FAQ guide designed to educate and convert both patients and professionals
• Secure national media placement, including being quoted in Real Simple Magazine
• Build and launch a high-converting virtual consultation funnel, significantly increasing his online bookings for Invisalign and MARPE evaluations
• Create and promote his branded MARPE360 webinar—designed to attract, educate, and convert ideal patients and referring providers nationwide
• Develop branded assets, social content, and media kits that positioned him as the go-to authority.
• Strategic Visibility Wins

With the book and webinar as dual engines of thought leadership, Jeremy is:

• Booking podcast interviews and expert panels
• Speaking at clinical and business events
• Driving inbound interest for MARPE from beyond the Las Vegas market
• Equipping other orthodontists through tools and training under the MARPE360 education brand

The Results

Dr. Manuele’s visibility has translated directly into growth. Since working together, he has seen a noticeable boost in virtual consult bookings, especially for patients seeking non-surgical skeletal expansion solutions. His brand is now synonymous with clinical innovation, airway health, and modern orthodontics.

We also increased Dr. Manuele's social media presence by 66% in less than 6 months.  

What’s Next?

With The MARPE Advantage book, webinar, and media assets working in sync, Dr. Jeremy Manuele is scaling his impact—educating consumers, empowering colleagues, and transforming the future of orthodontics one smile at a time.

Please check your email for instructions on how to access your download!

From $7.50 an Hour to Launching Florida’s EFDA Certification Course

What began as a dental assistant job paying just $7.50 an hour transformed into a thriving career as an educator, consultant, and course creator. Daniela’s vision was to help dental assistants in Florida unlock higher salaries, stronger career paths, and leadership opportunities through Expanded Functions Dental Assistant (EFDA) certification.

Despite her expertise, she was competing in a crowded South Florida market where many assistants didn’t even know EFDA training existed. Her mission was bigger than simply filling seats — she wanted to break income barriers for women, immigrants, and first-generation professionals in dentistry.

That’s where Dr. Catrise Austin and Celebrity Branding USA™️ came in. Through the Small Business SEO Made Easy program, Daniela:

With her brand professionally positioned and optimized, Daniela’s EFDA course announcement was picked up by major outlets like StreetInsider, Barchart, and Calameo. Her visibility skyrocketed, and she became a trusted authority on why EFDA assistants in Florida can earn $30+/hour compared to traditional assistants who often stay capped at $15–$22/hour.

Most importantly, Daniela gained the confidence, tools, and media exposure she needed to launch her course successfully and inspire others to follow her path.

"Dr. Austin helped me position my brand and course in a way that captured news outlets’ attention. I was blown away by the results. The value I received far exceeded what I paid."